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Privacy Policy
Privacy Statement
We recognise that it is important for you to understand how we use your personal data. Therefore, please read the following information carefully as it contains important information regarding the Vax website (https://www.vax.co.uk/) (this/our “Site”) and the way in which we use your personal data.
This Privacy Statement explains how we use personal data about visitors to our Site, including customers and potential customers and about individuals that get in contact with us, our distributors, resellers and suppliers and those individuals whose personal data we otherwise process in the course of our business. This statement also covers data processing related to job applications and our recruitment activities.
We will only use personal data in ways that are described in this statement and only ways that are consistent with our obligations and your rights under applicable data protection laws.
1. WHO WE ARE
For the purpose of applicable data protection laws, the data controller (in other words, the organisation that determines how and for what purposes your personal data is used) will be Vax Limited , whose registered address is at Artillery House, Heritage Way, Droitwich, West Midlands, United Kingdom, WR9 8YB.
PERSONAL DATA WE MAY COLLECT FROM YOU AND HOW WE COLLECT IT
Personal data you provide to us directly.
Ways in which you might provide the data to us
This is personal data about you that you give us, which can happen in a wide variety of ways, including by making a purchase from our Site or via telephone (or from us if you are one of our distributors or resellers), providing product testimonial via video footage and/or on our Site for research and marketing use, asking us to provide you with products and services and your use of those products or services, signing up to our newsletter, registering the products you have purchased with us, including registering them for extended guarantee, filling in forms on our Site, corresponding with us by e-mail, online chat, discussion boards, telephone or SMS or if you mention or interact with us on social media (for example by mentioning/tagging us or by contacting us directly). Please note, if you call our customer services line, we may record your call for training, monitoring and quality assurance purposes.
It also includes personal data you provide when you enter one of our competitions or promotions or product research surveys, if you complete one of our customer satisfaction surveys, provide us with feedback on our products, search for a product on our Site, report a problem with our Site or products enter into a contract with us or otherwise provide us with any personal data.
We also collect personal data via our Privacy Web Form Privacy Web Form
What type of data might be included?
The personal data you give us may include but is not limited to: your name, postal address, e-mail address and phone number (including mobile number), social media handle and personal data on your social media account, financial and credit card personal data (although we do not store payment card data), purchase history (and sales history if you are a distributor or a reseller), thoughts about our products (including complaints), and any content relevant to completing a research survey or entering one of our competitions or promotions (which may include a photo). If you are one of our distributors, resellers or suppliers, we will process your business contact details and your job role.
We will only ever ask you to give us personal data which we need in order to provide you with the products or services that you have requested from us.
Job applicants
If you apply for a role at Vax we will collect a range of information directly from you either by email, over the phone or via an online job application process/system which may include but is not limited to: your name, address and phone number (including mobile number), email address, gender (and preferred salutation) date of birth, your health information (if relevant to your application), the contents of your CV (including details of previous roles, any relevant qualifications you have obtained and any languages that you speak), evidence that you are legally permitted to work in the country you are applying for a role in, your current and desired annual salary, your current notice period, candidate portfolio, whether you have previously been employed by us or one of our group companies, how you heard about the role you are applying for and any other information that we reasonably require as part of the recruitment process.
If you are a job applicant and want more detail about how we process your personal data as part of our recruitment process, you can contact our HR department by email at recruitment@vax.co.uk
Website Visitors
When you visit our Site or get in touch with us, we may collect, generate, store and use certain personal data about you.
This personal data may include: technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information (if accessing an account with us), browser type and version, time zone setting, browser plug-in types and versions, device types, operating system and platform, time and date of consent and platform and any phone number used to call our customer service number.
It may also include information about your visit to our Site, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed, searched for or purchased, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse our Site.
This information is used by us to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes and for the control of illegal acts. We reserve the right to check these log files and data retroactively if there is reasonable suspicion of an illegal act due to concrete indications. We safeguard your interests by anonymizing your IP address upon collection so that you are not identifiable.
Personal data we receive from other sources.
We may occasionally receive personal data about you from other sources, for example if you leave a review on our third party consumer review platform (for example we receive data from our partner Experian for more information see the table in paragraph 3 below) or use any of the other websites we operate or the other services we provide as part of our corporate group. We may also occasionally be processing your personal data where we have identified and/or are notified by one of our third-party partners that you may be infringing our intellectual property rights. Where doing so won't impact on any investigation that we are carrying out, we will notify you when we receive personal data about you from other sources and the purposes for which we intend to use that personal data as well as the lawful basis for such processing.
HOW DO WE USE YOUR PERSONAL DATA AND WHAT ARE OUR JUSTIFICATIONS FOR DOING SO
Whenever we use your personal data, we need to make sure that we have established a valid legal justification (known as a "lawful basis") for that use of data. We have described the ways that we use your data and the associated lawful basis below.
| How and why we use your personal data | What is our legal justification for processing your personal data |
|---|---|
| To carry out our obligations arising from any contractual agreement with you and to provide you with the information and products or services you request. These may include fulfilling your order with us, registering and dealing with any claim in relation to your guarantee, managing your account with us, and the provision of services related to these purposes to us by our agreed third-party providers. | We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data in relation to an order for products and services. Alternatively, in some scenarios, we rely on our legitimate interests as a business (for example, it is in our interests to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
| To measure how satisfied our Site visitors and our customers are and provide customer service (including troubleshooting in connection with the products that you purchase from us or when you ask us questions by email, on the phone, online chat or on social media). | We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data in relation to an order for products and services. Alternatively, in some scenarios, we rely on our legitimate interests as a business (for example, it is in our interests to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
| To process payments and maintain accounts and records. | We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data in relation to an order for products and services. Alternatively, in some scenarios, we rely on our legitimate interests as a business (for example, it is in our interests to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
| We may record calls you make to us and will use this data for training, monitoring and quality assurance purposes Where your call is recorded we will tell you in advance. | We rely on our legitimate interests to record calls you make to us. We use data in this way for a variety of reasons. It may be pursuant to a legal obligation and it is also in our legitimate interests to review call recordings for training, monitoring and quality control purposes. |
| To prevent or detect crime, fraud or abuses of our products and services or our Site and to enable third parties to carry out related technical, logistical, research or other functions on our behalf related to these purposes. | In some circumstances we will use your personal data because it's necessary for us to comply with a legal obligation (for example, if we receive a legitimate request from a law enforcement agency). In other cases (such as the detection of theft, fraud or ensuring security of our website) we will rely on our legitimate interests in keeping our employees and our Site secure and to prevent theft and fraud. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
| To send you newsletters, updates, information about new products or services that we think might interest you, to send you other promotional and marketing information, to conduct prize draws, competitions and other promotions via email, telephone or post. | Unless we are contacting you in a business to business capacity, we will only use your personal data to send you electronic marketing messages if we have consent from you to do so (or if you are an existing customer and have not opted out of receiving marketing materials). We will only ever rely on your consent to pass your personal data to third parties for their own marketing purposes. In some cases, we will rely on our legitimate interests to send these types of communication (our legitimate interest in marketing and advertising our products). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. You can amend your preferences or opt out from marketing communications by using the unsubscribe links within our marketing messages or by sending a request to Privacy Web Form. |
| To measure or understand the effectiveness of advertising we serve to you and | Unless we are contacting you in a business to business capacity, we will only use your personal data to send you electronic marketing messages if we have consent from you to do so (or if you are an existing customer and have not opted out of receiving marketing materials). We will only ever rely on your consent to pass your personal data to third parties for their own marketing purposes. In some cases, we will rely on our legitimate interests to send these types of communication (our legitimate interest in marketing and advertising our products). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. You can amend your preferences or opt out from marketing communications by using the unsubscribe links within our marketing messages or by sending a request to Privacy Web Form. |
| To carry out market research or similar surveys. | Unless we are contacting you in a business to business capacity, we will only use your personal data to send you electronic marketing messages if we have consent from you to do so (or if you are an existing customer and have not opted out of receiving marketing materials). We will only ever rely on your consent to pass your personal data to third parties for their own marketing purposes. In some cases, we will rely on our legitimate interests to send these types of communication (our legitimate interest in marketing and advertising our products). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. You can amend your preferences or opt out from marketing communications by using the unsubscribe links within our marketing messages or by sending a request to Privacy Web Form. |
| Unless we are contacting you in a business to business capacity, we will only use your personal data to send you electronic marketing messages if we have consent from you to do so (or if you are an existing customer and have not opted out of receiving marketing materials). We will only ever rely on your consent to pass your personal data to third parties for their own marketing purposes. In some cases, we will rely on our legitimate interests to send these types of communication (our legitimate interest in marketing and advertising our products). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. You can amend your preferences or opt out from marketing communications by using the unsubscribe links within our marketing messages or by sending a request to Privacy Web Form. | |
| To contact you via email to invite you to review any services and/or products you received from us in order to collect your feedback and improve our services and products (the "Purpose"). We use two external companies to invite you to review our productsTrustpilot A/S ("Trustpilot") and Bazaarvocieare used to collect your feedback which means that we will share your name, email address and reference number with Trustpilot for the Purpose. When you leave a review on Trustpilot, they will be a data controller for your personal data. If you want to read more about how Trustpilot process your data, you can find their Privacy Policy here. To use the reviews, comments and feedback that you leave on Trustpilot (or otherwise) or provide to us for our own advertising purposes. We may use a review, comment or piece of feedback that you submit on Trustpilot (or otherwise) in our advertising campaigns, such as in TV adverts, in press and digital advertising, on our social media pages, in our email marketing or on our website. | We have a legitimate interest to promote our own products and services and to use the reviews, comments and feedback that you provide to us to do so. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
| To help us predict which of our products, services or offers you might be interested in and to improve our product and service offerings. For example in partnership with Experian Marketing Services (“Experian”), we may use your address in combination with other information that Experian has about you to place you within a general "customer group" which helps us to ensure our marketing communications are designed to suit your interests. | We have a legitimate interest to predict which of our products, services or offers you might be interested in and to improve our product and service offerings. You can find out more about the information that Experian Marketing Services holds about you please visit their Consumer Information Portal at www.experian.co.uk/cip. |
| To find out more about the visitors to our Site and our customer base as a whole (and not to find out more about you as an individual) to ensure that the products and services that we offer are most likely to interest our Site visitors and customers. We may use cookies to do this. | We have a legitimate interest to make sure that we are providing you with the information that we think is most relevant to you. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. We will not place cookies on your device unless you have told us that you are happy for us to do so. For information on how we use cookies, please see our cookie statement: https://www.vax.co.uk/cookies-terms-and-conditions |
| To notify you about changes to our services and terms and conditions. | We rely on our contractual arrangements with you as the lawful basis for this processing. In some cases, we rely on our legitimate interests as a business to send you these updates. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
| For administrative or business purposes, where you contact us for a particular reason other than those set out above, such as to report problems with our website. | We have a legitimate interest to respond to your contact for the purposes of administering our business. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
| If you are a job applicant, we will use your personal data to assess your suitability for the role and to make recruitment decisions. Unless you ask us not to, we will continue to process the application data (including CVs and any interview notes) of unsuccessful applicants for a period of 6 months. | We have a legitimate interest in recruiting talent into our business and assessing candidates to ensure that we are making fair and appropriate recruitment decisions. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. |
2. COOKIES
Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and allows us to improve our Site and our services.
We also place tracking cookies in our marketing emails as this helps us to improve our marketing activities – for example, these cookies allow us to see how many people open our emails, what time of day they open our emails and whether they click through on any of the information contained in the emails.
For detailed information on the cookies we use and the purposes for which we use them see our Cookie Statement: https://www.vax.co.uk/cookies-terms-and-conditions
3. SECURITY
We take the security of your personal data very seriously and have put physical, technical, operational and administrative strategies, controls and measures in place to help protect your personal data from unauthorised access, use or disclosure as required by law and in accordance with accepted good industry practice. We will always keep these under review to make sure that the measures we have implemented remain appropriate.
Unfortunately (and as you will probably already know) the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk.
Where you have chosen a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
4. HOW WE SHARE YOUR PERSONAL DATA
Our corporate group:
VAX is one of the brands that forms part of the TTI group of companies. You can find out more about the other brands within our group here.
We may disclose your personal data with other companies within our corporate group for the purposes of administering our relationship with you or for other reasons relating to the delivery of our products and services to you. We rely on our legitimate interests to do so.
Our group companies are located all around the world (including Hong Kong and the US) and this may result in the transfer of your personal data outside of the UK and the European Economic Area (as discussed in more detail in the 'Where your personal data may be processed' section below).
Whenever we transfer your personal data between companies within the TTI group of companies, we always implement appropriate safeguards to protect your personal data, including by executing particular contract terms such as the European Commission's Standard Contractual Clauses. You can obtain information about this by completing the form mentioned in paragraph 13.
Third party suppliers and service providers involved in our contractual relationship with you:
Like most businesses, we work with third party suppliers and service providers as part of the day to day operation of our business. Some of these trusted suppliers will process your personal data on our behalf and provide services to us such as website hosting, delivery fulfilment and taking payments on our behalf.
We will always make sure that we require them to meet agreed standards for the protection of your data and they will only ever be allowed to use the data in order to provide services to us and not for their own commercial purposes. If any of these trusted third-party suppliers is based outside of the UK or EEA (i.e. in a territory where local laws may not provide the same level of protection for your data), we will implement safeguards to ensure that your personal data is protected in accordance with our obligations under data protection law.
Other scenarios in which we might share your personal data:
with our professional advisors including tax, legal or other corporate advisors who provide professional services to us and our wider corporate group.
with analytics providers or search engines, including Google, that enable us to optimise and improve your website experience (for more information on our use of cookies and similar technologies, please see our cookie policy: https://www.vax.co.uk/cookies-terms-and-conditions
with regulators, law enforcement or fraud prevention agencies, as well as our legal advisers, courts, the police and any other authorised law enforcement bodies, for the purposes of investigating any actual or suspected criminal activity or other regulatory or legal matters etc.
in the event that we consider selling or buying any business or assets we will disclose your personal data to any prospective sellers or buyers of such business or assets.
in the event of any insolvency situation (e.g. administration or liquidation).
if we, or substantially all of our assets, are acquired by a third party, in which case personal data held by us about our members and customers will be one of the transferred assets.
in order to enforce or apply our purchase terms, website terms of use or other terms and conditions in place between us.
to protect the rights, property or safety of our employees, our customers, or others. This includes exchanging personal data with other companies and organisations (including without limitation the local police or other local law enforcement agencies) for the purposes of employee and customer safety, crime prevention, fraud protection and credit risk reduction.
if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or regulatory requirements, or otherwise for the prevention or detection of fraud or crime.
5. WHERE YOUR PERSONAL DATA MAY BE PROCESSED
We may transfer your personal data outside of the UK, Switzerland and the European Economic Area ("EEA") where local laws may not provide legal protection for your personal data in the same way as is applicable in the UK, Switzerland or the EEA. Examples of when your personal data may be processed outside of the UK, Switzerland and the EEA include for the purposes of fulfilling your order, the processing of your payment details and the provision of support services to you. Similarly, some of our trusted third-party suppliers may transfer data outside of the UK/Switzerland /EEA and wherever this is the case, we will implement appropriate safeguards to protect your personal data.
Whenever we send (or permit a third party to send) your personal data outside of the UK, Switzerland and the EEA, we will make sure that we take steps necessary to protect your data as required by applicable laws. For example, we may require the overseas recipient (including any of our group companies) to enter into particular contract terms such as the European Commission's Standard Contractual Clauses. You can ask for more information about this by using the contact details set out in paragraph 13 below.
6. RETENTION OF YOUR INFORMATION
We will retain your personal data for as long as we need it in connection with our relationship with you. This retention period may depend on whether you are visiting our Site or make a purchase and on whether we need to retain your personal data in order to comply with applicable laws.
7. YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA
You have a number of rights in relation to your personal data as set out below.
If you would like to exercise any of those rights (or if you have any queries about this policy or the way that we use your data, please contact us on the following link: Privacy Web Form or write to us at the following address: Data Information Manager, Vax Limited, Artillery House, Heritage Way, Droitwich, West Midlands, United Kingdom, WR9 8YB
Alternatively, you can use the contact details relating to the data controller of your personal data as set out in section 13 of this privacy policy, below.
| RIGHT | DESCRIPTION OF RIGHT |
|---|---|
| Access | A right to access personal data held by us about you |
| Rectification | A right to require us to rectify any inaccurate personal data held by us about you |
| Erasure | A right to require us to erase personal data held by us about you. This right will only apply where (for example): we no longer need to use the personal data to achieve the purpose we collected it for; or where you withdraw your consent if we are using your personal data based on your consent; or where you object to the way we process your data (in line with your right to object, below). |
| Restriction | In certain circumstances, a right to restrict our processing of personal data held by us about you. This right will only apply where (for example): you dispute the accuracy of the personal data held by us; or where you would have the right to require us to erase the personal data but would prefer that our processing is restricted instead; or where we no longer need to use the personal data to achieve the purpose we collected it for, but you require the data for the purposes of dealing with legal claims |
| Portability | In certain circumstances, a right to receive personal data, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to require us to transfer this personal data to another organisation, at your request |
| Objection | A right to object to our processing of personal data held by us about you where the processing of such data is necessary for the purposes of our legitimate interests, unless we are able to demonstrate, on balance, legitimate grounds for continuing to process personal data which override your rights or which are for the establishment, exercise or defence of legal claims |
| Not to be subject to automated processing | A right for you not to be subject to a decision based solely on an automated process, including profiling, which produces legal effects concerning you or similarly significantly affect you |
| Withdrawal of consent and objection to marketing | A right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with marketing information about our services or products). You can object to direct marketing at any time. |
8. THIRD-PARTY WEBSITES
Our Site may, from time to time, contain links to and from the websites of our retail partners, guarantee registration partners, other business partner networks, advertisers and affiliates, or other sites. We also may, from time to time, include links to a number of social channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, Trustpilot and Google Maps.
If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Our Site may, from time to time, include product videos demonstrating the functionality of our products. These videos are available on YouTube and are made available on our Site by our use of the YouTube API Service. When you click on these YouTube videos, you:
agree to be bound by the YouTube terms of service which can be found here - (https://www.youtube.com/t/terms); and
you acknowledge that your personal data will be processed by YouTube in accordance with Google's privacy policy which can be found here - http://www.google.com/policies/privacy.
9. CHANGES TO OUR PRIVACY STATEMENT
We keep this privacy statement under regular review, and we will place any updates here on this page. This privacy statement was last updated on 1st APRIL 2025.
10. COMPLAINTS
We encourage you to contact us first if you have any queries, comments or concerns about the way we handle your data (our details are in the section immediately below). We will try to put things right.
However, if you are not satisfied with our handling of any request by you in relation to your rights or concerns, you also have the right to make a complaint to the UK's Information Commissioner's Office ("ICO"). You can contact the ICO at: First Contact Team, Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF; 0303 123 1113; or https://ico.org.uk/.
11. CONTACT DETAILS
Questions, comments and requests regarding this privacy statement and personal data that we process about you are welcomed
by post: Data Information Manager, Vax Limited, Artillery House, Heritage Way, Droitwich, West Midlands, United Kingdom, WR9 8YB
Privacy Web Form
We are Vax Limited, (with registered company number 01341840) (“we” or “us”). Our registered address is at Artillery House, Heritage Way, Droitwich, West Midlands, United Kingdom, WR9 8YB.
For the purposes set out in this privacy statement, we are the "data controller" of your personal data (in other words, we decide how your personal data is used). We are committed to protecting and respecting your privacy.
This privacy statement sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
INFORMATION WE COLLECT FROM YOU & HOW WE USE SUCH INFORMATION
We will collect and process the following data about you:
- Information you give us.
This is personal data about you that you give us by filling in forms on https://www.vax.co.uk ,or by corresponding with us by e-mail or otherwise. It includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, and when you report a problem with our site.
The personal data you give us may include: your name, address, e-mail address and phone number, financial and credit or debit card information, personal description and photographs. We do not store any payment card data.
We will only request personal data which is required for a specific purpose.
We use your personal data in this way either because it is in our legitimate interests to do so (for example, it is in our interests to measure customer satisfaction and 'troubleshoot' customer issues) or in order to carry out our obligations arising from any contracts entered between you and us (for example, when you place an order we will need to process your address to ensure that any goods are delivered). In each case, we will store your personal data only as long as we need in order to provide the information, services or offers you requested or to carry out our obligations arising from any contracts.
- Information we collect about you.
This is personal data we collect about you during each of your visits to our website.
Our website will automatically collect the following personal data:
technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, device types, operating system and platform; and
information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed, searched for or purchased, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse the website, and any phone number used to call our customer service number.
This information is stored exclusively by us to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes and for the control of illegal acts. We reserve the right to check these log files and data retroactively if there is reasonable suspicion of an illegal act due to concrete indications. We do this because it is in our legitimate interests to protect and improve our website and to control illegal acts in connection with our website.
- Information we receive from other sources.
This is personal data we receive about you from third parties (for example, if you use any of the other websites we operate or the other services we provide). We also receive some information (including personal data) from Experian for marketing purposes. More information about what we receive and how we use this information is set out below.
We use your personal data in this way because it is in our legitimate interests to do so (for example, we have a legitimate interest to ensure that our products, general marketing and websites are high quality, efficient and set up in a way that is most helpful for our customers).
FURTHER USES MADE OF THE INFORMATION FOR MARKETING PURPOSES
We use information held about you in the following ways:
- to send you promotional or marketing materials and advertisements including details of goods or services that we offer and that we have identified as likely to be of interest to you, including by post, email and social media. We will only send you information in line with the marketing preferences indicated when you provided the personal data (and where we send the marketing materials electronically, we will make sure that we rely on your consent where necessary). If at any point you would like to opt-out of receiving marketing communications from us, or would like to update your preferences regarding the channels that we use to contact you, please contact us at info@vax.co.uk or write to Vax UK at Vax LTD (UK), Customer Contact Team, Artillery House, Heritage Way, Droitwich, West Midlands, United Kingdom, WR9 8YB. You can also opt-out at any time by clicking the unsubscribe link contained in any marketing email;
- to help us predict which of our products, services or offers you might be interested in and to improve our product and service offerings. In partnership with Experian Marketing Services, we may use your address in combination with other information that Experian has about you to place you within a general "customer group" which helps us to ensure our marketing communications are designed to suit your interests. If you would like to find out more about the ways which we use your personal data for in this way or if you would like to exercise your right to opt out of marketing or profiling please contact info@vax.co.uk or write to Vax UK at Vax LTD (UK), Customer Contact Team, Artillery House, Heritage Way, Droitwich, West Midlands, United Kingdom, WR9 8YB.
COOKIES
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. For detailed information on the cookies we use and the purposes for use them for see our Cookie Statement https://www.vax.co.uk/cookies-terms-and-conditions/.
Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit to our website. Other cookies remain on your device until you delete them. These cookies allow us to recognise your browser at the next visit.
It is in our legitimate interests to process your personal data in this way in order to improve our website and our customers' experiences. We only process pseudonymised data in this regard upon your visit of our website. You can delete cookies on your device at any time and once they are deleted we cannot process any information contained in a cookie.
You can further adjust your browser so that you are informed about the setting of cookies and only allow cookies on an individual basis, exclude accepting cookies for specific cases or in general, and activate the automatic deletion of cookies when you close your browser.
Please note that the functionality of this website may be restricted when cookies are deactivated.
SECURITY
We take the security of personal data seriously and use strict procedures and security features to prevent unauthorised access. All personal data you provide to us is stored on our secure servers.
TRANSFER TO THIRD PARTIES
We only transfer your personal data to third-parties where we have a genuine reason for doing so, where we are confident your rights are protected and where we have an appropriate lawful basis to do so. We may share your personal data in the following situations:
Sharing data with service providers: We work closely with third parties who provide services to us for specific functions where it is not efficient, or we do not otherwise have the capability to provide these services ourselves (including, for example, technical payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). It is in our legitimate interests to do this in order to ensure a high standard of customer care and the efficient running of our business.
Sharing data within our group: We are part of a part of a global group of companies that share some operations and business processes. We may share your personal data with any member of our group in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so (for example we share financial reports and other progress reports with our sister companies).
Sharing data in connection with changes to our group structure of the ownership of our business: If we sell or propose to sell our business or part of it, we may need to disclose your personal data to prospective buyers. Similarly, if there are changes to our group structure or if our ownership changes, we may need to disclose your personal data to the new owners or operators of this site or any of our apps as part of that process.
Sharing data to comply with laws: There may be scenarios where we are subject to a legal obligation to disclose or share your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime.
Sharing data with partners outside of the UK or the European Economic Area: Your personal data may also be processed by third parties and staff operating outside the UK or the European Economic Area who work for us or for one of our suppliers. This includes third parties and staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. Where your personal data is processed outside of the European Economic Area or the UK, we will ensure that appropriate safeguards are put in place to ensure that your personal data is protected.
Klarna: In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.
If you would like more information about who we share your personal data with and for which purposes, please contact us using the contact details below.
RETENTION PERIOD & YOUR RIGHTS
We will retain your personal data for the period necessary to fulfil the purposes outlined in this privacy statement unless a longer retention period is required or permitted by applicable law. This means that the time we hold your personal data will vary according to the type of personal data and the reason we have it.
As a data subject, you have the right to assert the rights of the data subject at any time. In particular, you have the following rights:
- You have the right to obtain information about the extent we process personal data concerning you or not.
- ou have the right to access the personal data we process relating to you, in particular, the following information: stored data concerning you, purpose(s) of the processing, categories of data, recipients to whom we disclose data, duration of the storage.
- You have the right to request the rectification of any inaccurate or incomplete personal data relating to you.
- You have the right to request the deletion of your personal data from us in some (but not all) circumstances where there is no good reason for us to continue to process it.
- Where we rely on your consent to process your personal data in a certain way, you have the right to withdraw your consent concerning such processing of your data at any time.
- You have the right to object to the processing of your personal data in some (but not all) circumstances.
- You have the right to request the processing of your personal data to be restricted, for example, you have the right to ask us to temporarily stop using your data in a certain way if you don't believe that we have a right to use it.
- You have the right to receive the personal data concerning you which you had provided to us in a structured, standard and machine-readable format, and to transmit this data to another controller.
- You have the right not to be subject to decisions made solely on the basis of 'automated processing' (i.e. the right not to be subject to decisions made solely by algorithms or computers within input from a human) in certain circumstances.
You may assert your rights by contacting us under the contact details listed below. You also have the right to complain about our use of your personal data. You can contact the Information Commissioner's Office via their website: https://ico.org.uk/concerns/ or by calling 0303 123 1113.
THIRD-PARTY WEBSITES
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
CHANGES TO OUR PRIVACY STATEMENT
Any changes we make to our privacy statement in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our Privacy Statement.
CONTACT
Questions, comments and requests regarding this privacy statement are welcomed and should be addressed to
Artillery House
Heritage Way
Droitwich
West Midlands
United Kingdom
WR9 8YB
Submit a Data Subject Access Request here Web Form.